Free Viral Hook Generator
Get 5 scroll-stopping hooks for TikTok, Instagram Reels, and YouTube Shorts instantly. Choose your tone, describe your product, and let AI do the rest.
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Why Your First 3 Seconds Matter More Than Anything
On TikTok and Instagram Reels, you have roughly 1-3 seconds before someone decides to keep watching or swipe away. That tiny window is your hook — and it determines whether your video reaches 200 people or 2 million. Studies show that videos with strong hooks see 3-5x higher watch-through rates, which directly signals the algorithm to push your content to more people. A viral hook generator helps you craft that critical opening using proven psychological patterns.
5 Viral Hook Formulas That Work
The best hooks aren't random — they follow repeatable patterns rooted in human psychology. Here are five proven formulas used by top creators:
- Problem Amplification: Start with a pain point your audience feels deeply. "Stop wasting money on ads that don't convert."
- Transformation Promise: Lead with an unbelievable result. "I went from 0 to 10K followers using this one trick."
- Curiosity Gap: Create irresistible mystery. "Nobody's talking about this, but it changed everything."
- Relatability Trigger: Mirror what the audience thinks. "POV: you just discovered the tool everyone's been hiding."
- Authority Challenge: Go against the grain. "Unpopular opinion: your content strategy is completely backwards."
How to Test Which Hook Performs Best
Generating multiple hooks at once isn't just about having options — it's about testing. The most successful creators treat hooks like headlines in advertising: you test multiple variations and let the data tell you what works. Post the same video with different hooks across a few days and compare watch-through rates. The hook that keeps viewers past the 3-second mark is your winner.
Pro tip: test hooks in pairs from different pattern categories. A Curiosity Gap hook vs. a Problem Amplification hook will teach you what resonates most with your specific audience. Over time, you'll build a library of winning formulas unique to your niche.
Want a full video script? Try our TikTok Script Generator. Need a complete UGC ad script? Try our UGC Script Generator. For 47 ready-to-use hook ideas, check out our viral hook ideas collection.